Saw this ad on an in-flight magazine for Polo Black:

His home, a city loft. His girl: smart and beautiful.  His escape: a fast car.  The Polo Black man pushes boundaries of classic style with a modern edge.  He is cultured and hip, understated, well educated and down to earth.  His style is modern, casual, an he’s the consummate gentleman.  The notes of this fragrance exhibit his style with iced mango, Spanish sage, tonka bean, and black patchouli.  $58

Pretty much standard issue duty-free writing, but then they had to go and get a picture of that guy. Let me make some corrections:

His home, big and gaudy, and styled after a movie he saw.  His girls, not particularly interesting, but great candidates for future plastic surgery.  His cars: depreciating rapidly.  The Polo Black man has a bit of modern douche about him.  He doesn’t read books, can’t remember Harvard, and wears a bank-collared shirt at all times–even with shorts/crocks.  His style is Brooks Brothers.  Period.  The notes of this fragrance exhibit his style with iced mango bits doused in black patchouli, left out in the sun and mixed with coconut tanning oil.  $You can’t afford it.

I’m absolutely positive the latter version would sell more.